Eaststirlingshire.com forms part of a six-figure investment by the brand to revive the club's fortunes. It currently lies bottom of Scottish League Division Three, pays its players just £10 a week and has the only unpaid manager in British football.
Littlewoods Pools has already committed to pay bonuses to players when they win a match and it is sponsoring the team's shirts, as well as funding a marketing campaign to attract fans.
The web site aims to boost revenues via an online shop and there's also a fan forum, club history, picture gallery and a download of Let's Celebrate; a song the team recorded when it was last promoted, in 1984.
Les Thomson, chief executive of East Stirlingshire FC, said: "It is something we've desperately needed for a long time and now, thanks to Littlewoods, we have one of the best sites of any club I've seen."
Dave Raywood, Littlewoods Pools head of marketing, said: "Littlewoods made a commitment to help East Stirlingshire and a site is one of the most obvious ways of doing that."
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