Gone are the days of "Sex & the City," when a pair of Jimmy Choo heels made a woman feel powerful. In a new spot from Venables Bell & Partners, Reebok eschews the memorable image of a little girl wearing her mom's heels, and instead, has the daughter preferring her mother's beat-up, CrossFit training shoes. The 60-second film, titled "Mom," is one of three ads adhering to Reebok's "Be More Human" rally cry, which encourages people to be the best version of themselves physically, mentally and socially.
Little girl values Reeboks over heels in new film
Venables Bell & Partners creates campaign showing the human side of fitness
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