Reebok "Nano adventure" by TCO London

Reebok has launched a global digital and print campaign to promote its Nano X1 Adventure shoe.

The work, by media company TCO London, features a three-minute film and six "nano films", directed by the publisher's Hendrik Faller and produced by Chloe Smith, encouraging people to continue to exercise in the outside world following the end of lockdown, due to its health benefits.

The campaign is airing across Reebok’s digital channels worldwide, as well as through an editorial partnership in the UK with TCO's magazine and video platform, Huck.

Credits

Client
Head of brand communications
Brand director, North Europe
Creative agency
Creative director
Copywriter
Director
Producer
Post-producer
Account manager
Production managers
Director of photography
Photographer
Media agency
Media planner
Post-production
Post-producer
Colourist
Colour assist
Audio post-production