Reebok "Nails" by Venables Bell & Partners

Cardi B stars in Reebok's surreal ad campaign.

While wearing the Reebok Classic Club C Vintage trainer, the rapper visits her local nail salon, only to have her nails take on a life of their own in a surprising twist. The film salutes Cardi’s journey as a self-made success, as well as the creative nail art that has become a signature feature of her style. It was written by Sam Bauer, art directed by Victor Roa and directed by Andreas Nilsson through Biscuit Filmworks. 

Credits

Client
Global head of marketing & brand management
Senior director of brand marketing
Global brand advertising director
Global brand advertising manager
Senior director brand management
Senior manager brand management
Manager brand management
Founder, chairman
Executive creative director
Creative director
Art director
Copywriter
Director of integrated production
Producer
Head of brand management
Freelance brand director
Brand supervisor
Brand manager
Creative resource manager
Associate partner, head of strategy
Senior strategist
Director of business affairs
Business affairs manager
Senior traffic manager
Assistant traffic / business affairs manager
Director of lumberyard
MCR operations manager
Production company
Director
Director of photography
Partner / Managing director
Executive producer
Line producer
Head of production
Production designer
Editing company
Editor
Assistant editor
Executive producer
Editorial producer
Sound design
Sound designers / music / sound design
Composer
Executive producer
Production coord
2D lead
Colorist
Color producer
Design