The partnership is aimed at promoting Liberty of London's new online store.
As part of the month-long advertising campaign, readers will be directed to the Liberty of London website to purchase the latest trends in fashion, accessories and handbags.
The deal comes as the NatMags unit is rolling out a range of social networking and audience participation features on its sites such as handbag.com.
The company has appointed social networking firm Pluck to develop community features on its network of websites.
The new services, which will be available to Hearst Digital's online readership base of about four million, will enable users to contribute blogs, photos and videos, as well as add comments, reviews, ratings and recommendations to the sites.
As part of the month-long advertising campaign, readers will be directed to the Liberty of London website to purchase the latest trends in fashion, accessories and handbags.
The deal comes as the NatMags unit is rolling out a range of social networking and audience participation features on its sites such as handbag.com.
The company has appointed social networking firm Pluck to develop community features on its network of websites.
The new services, which will be available to Hearst Digital's online readership base of about four million, will enable users to contribute blogs, photos and videos, as well as add comments, reviews, ratings and recommendations to the sites.
_1.jpg)
.jpg)
