The company has appointed social networking firm Pluck to develop community features on its network of websites.
The new service, which will be available to Hearst Digital's online readership base of about four million, will enable users to contribute blogs, photos and videos, as well as add comments, reviews, ratings and recommendations to the sites.
Alex Ballantyne, managing director of Hearst Digital, said its research found that Pluck SiteLife was the social media platform best equipped to support the traffic volumes hosted by the division's websites.
SiteLife, which will begin working for Hearst in March, claims to power more than one billion social media interactions every month and is used by the online versions of publications such as The Washington Post and The Economist.
The new service, which will be available to Hearst Digital's online readership base of about four million, will enable users to contribute blogs, photos and videos, as well as add comments, reviews, ratings and recommendations to the sites.
Alex Ballantyne, managing director of Hearst Digital, said its research found that Pluck SiteLife was the social media platform best equipped to support the traffic volumes hosted by the division's websites.
SiteLife, which will begin working for Hearst in March, claims to power more than one billion social media interactions every month and is used by the online versions of publications such as The Washington Post and The Economist.
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