The Global Capital Markets Survey shows that 85% of those surveyed watched international television in the four weeks preceding the survey and 69% in the seven days leading up to the survey.
CNN International took the top spot, ahead of news channels BBC World, CNBC and Bloomberg, as the leading news brand for the global financial community, across all regions (Europe, Middle East, Africa, Asia-Pacific, Latin America and North America).
Globally, 73% of financial management in the world's 2,000 largest organisations tune in to CNN each month, positioning the network 20 percentage points ahead of its nearest rival, CNBC (CNBC 53%, Bloomberg 45%, BBC World 45%).
CNN also recorded similar success with its online offering. Combined, CNN.com and CNNMoney.com (24%) rank second only to Bloomberg.com (38%) in terms of popularity among survey respondents, ahead of Reuters.com (23%), FT.com (22%) and WSJ.com (20%).
Jonathan Davies, executive vice president of ad sales at CNN International, said: "In tough times when market confidence is low, these results speak volumes from an audience who are key financial influencers and play an integral role in keeping the global economy ticking over.
"The main message for advertisers is that to reach this elusive audience of finance heavy-weights, CNN delivers that promise better than any other network."
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