Sky is to start broadcasting its 3D channel on 1 October, but it is unclear how many of the 2.9 million customers who have the Sky+HD box capable of receiving the channel also have a 3D TV to watch it on.
People inspired to shop for one will find Sky recommending LG as its first choice, in a setback for competitor brands such as Panasonic and Sony.
It is somewhat of a snub to Sony, which was when the pay-TV company mounted in an awareness push for its nascent HD offering.
LG and Sky have already worked together on showing Sky 3D in pubs and clubs this summer, but will now pool their efforts in the retail channel to target consumers with awareness, education and demonstration activity.
LG claims to be the only manufacturer to offer passive 3D models, as well as more expensive active 3D models, which Sky director of product management Hilary Perchard highlighted as a reason for the endorsement.
People inspired to shop for one will find Sky recommending LG as its first choice, in a setback for competitor brands such as Panasonic and Sony.
It is somewhat of a snub to Sony, which was when the pay-TV company mounted in an awareness push for its nascent HD offering.
LG and Sky have already worked together on showing Sky 3D in pubs and clubs this summer, but will now pool their efforts in the retail channel to target consumers with awareness, education and demonstration activity.
LG claims to be the only manufacturer to offer passive 3D models, as well as more expensive active 3D models, which Sky director of product management Hilary Perchard highlighted as a reason for the endorsement.
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