LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its direct and digital accounts.
The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge.
The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand remains with Fuel.
Lexus GB also has regional agency EMO and ad agency CHI & Partners on its roster.
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