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Legoland's new campaign pitches the group of amusement parks as the ideal place for kids to let their imaginations run wild by depicting a series of gigantic Lego creatures, including a dinosaur, octopus and dragon, coming to life.

It tells the story of a park warden who has overslept and has to dash around the park, getting its various characters ready to welcome guests.

The campaign will run in the UK, US, United Arab Emirates, Japan, Malaysia and other European markets.