Lego "Rebuild the world" by The Lego Agency

Lego has launched a new iteration of its global Rebuild the World brand campaign.

Created by The Lego Agency, the work spans TV, digital, Spotify and out-of-home across 20 countries. 

The main film tells the story of a knight whose attempt to cross a river is aided by children playing with Lego. It was directed by Traktor through Stink Paris. The art director was Pawel Dabrowski.

Credits

Creative agency
Vice-president
Head of creation
Global creative lead
Senior communications partner
Global strategist director
Head of production
Senior lead producer
Senior film production manager
Post-production manager
Digital content manager
Director
Production company
Executive producers
Production designer
Art director
Post-production
MPC
Edit house
Editor
Music composer
Sound design