��������pk10

Lego has rolled out a global integrated festive campaign showing how the toy brand helps to unlock children's creativity.

The main film, directed by Traktor through Stink Paris and art directed by Pawel Dabrowski, depicts children using their play with Lego to bring people together and overcome challenges.

Developed by the brand's in-house team, The Lego Agency, the campaign spans TV, digital, OOH and social media.