LONDON - Lego Duplo has created a branded microsite as part of online parenting resource www.babycentre.co.uk.
In a five-figure deal, brokered by Sky Digital Media, the campaign will run in two phases between now and December.
It features a Lego Duplo branded playroom-themed microsite with exclusive content and images providing information on the benefits of play in early childhood development. It will drive users to duplo.lego.com.
The partnership will also incorporate a competition celebrating Lego's 40th birthday, dedicated product and ‘where to buy' pages plus a unique branded member forum.
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