LBM said the enhanced version of DataVision would allow users to access real-time consumer and business data tailored for their particular market, as well as enabling them to use a web-based data selection tool for campaigns.
The improved DataVision package, which has taken six months to develop, is being described as "much more intuitive" than its predecessor, and quicker at accessing complex data lists.
Dak Liyanearachchi, commercial director at LBM, said: "The new DataVision tool was developed to incorporate improvements in technology, but also to update our data set, and the tool means our customers can do counts of their market very quickly and easily, without a commitment to buy."
Andrew Colwell, marketing director at LBM, said: "This [package] illustrates how LBM has moved away from just being a supplier of an outsourced commodity, to a position of strategic partner, specialising in integrated customer management."
The redeveloped DataVision will be unveiled at the IDMF on May 1-3 in London.