During a consumer career spanning 20 years, Lingard has worked in a business development and marketing capacity for American Express, Abbey, Egg and MBNA, and most recently Sav Credit, which markets the Aqua Mastercard.
In addition to his financial services experience, Lingard has worked as a marketing consultant for clients in the travel and communication industries.
The appointment of Lingard follows that of Dak Liyanearachchi in October. LBM poached Liyanearachchi from Dunnhumby, where he was global business development director, to lead its new consumer data and consulting division as commercial director.