The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp.
Electrolux called a review of the account in September, with the process led by Agency Assessments and Oystercatchers.
Both agencies will work across a range of Electrolux's key European brands, which include AEG, Juno and Zanussi.
They will work closely with Lowe, which handles the company's advertising account, and ZenithOptimedia, which works on media.
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