LBi to petition David Cameron with bee beard

LBi has come up with a novel way to draw the prime minister's attention to the declining UK honey bee population by giving him a virtual "bee beard" that doubles as a petition.

The agency has created a website called Cameronsbeebeard.com, which is designed to gather signatures for the petition via Twitter.

Every time someone tweets their support an animated bee joins Cameron's bee beard.

Once collects 10,000 messages, LBi will present the petition to 10 Downing Street.

The site also provides tips on how individuals can help the burgeoning bee population.

The honey bee population in the UK has decreased by 30%, which has implications for agricultural industry as they pollinate over a third of the UK’s food crop.

The British Beekeepers Association estimates that another £8m of Government funding is needed to finance a research programme to help improve bee health.

Digital production company Your Mum created the site for LBi.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content