Samples of Nature's Pleasure, Kellogg's' new muesli, will be distributed from temporary venues at events including Latitude, the BBC Good Food Show and Hampton Court Flower Show to raise awareness of the new brand.
"Face-to-face sampling is the most effective way to reach this new audience, so this will be Kellogg's' most significant experiential push this year," said Kellogg's promotions controller Sam Blunt.
"This summer's campaign will enable us to sample Nature's Pleasure to our key audience in a relevant and targeted way, using a variety of methods."
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