Quorn is running the promotion, which involves handing out samples of its meat-free products, until the end of August. It has produced signage in locations such as shopping centres to push its products.
The campaign will support the company's Eat Qlever campaign, offering consumers the chance to win a Nitendo Wii console.
Quorn hopes to persuade people that there is little difference between its products and actual meat. It is also trumping the health benefits of its range.
"More than 40,000 people have tasted Quorn products over the past few weeks," said a spokesperson for Quorn.
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