Kellogg's Special K Mini Breaks campaign will run in October for four weeks. The activity will communicate the message that Special K Mini Breaks are a 'guilt free' snack as each bag contains only 100 calories.
A Kellogg's spokesperson said: "We are delighted to appoint ID to create and deliver our experiential activity this autumn. It was ID's strong understanding of the brief and our brand, coupled with their highly strategic proposal that gave them the edge in the four-way pitch. The fact that they can offer the full experiential service in-house is also a real benefit to us."
Hyundai is launching its mid-sized hatchback, the Hyundai i30, this month with a four-week campaign that kicks off on 11 October. As Event went to press, details of both campaigns were still being confirmed but Hyundai was intent on demonstrating the features of the i30 to consumers via a roadshow.
Hyundai marketing programmes manager Lorne Stewart said: "We are thrilled to appoint ID to deliver the experiential activity for this launch. It demonstrated great understanding of the brief and the Hyundai brand. This, coupled with its inspiring creative strategy, gave it the edge in the three-way pitch."