Latest US reality TV show takes Amish youths to the city

LONDON - Five youths from Amish communities, which eschew modern life for a traditional rural existence, will share a house with six Los Angeles urbanites in the latest US reality TV series 'Amish in the City'.

It is a reverse of MTV's 'Simple Life' programme, which saw the spoiled rich kids, Paris Hilton and Nicole Richie, shipped out of Beverly Hills to live in rural Arkansas.

'Amish in the City' is being made by the UPN network and is set to begin screening in the US on July 28. However, it is already causing an outcry for fears that it would ridicule the Amish religion and exploit the youths, who are aged between 18 and 24.

The 10-hour series follows the youths going through an Amish rite of passage known as "rumspringa", where teenagers are allowed to go out in the world to experience modern life before deciding if they want to stay with their communities.

In 'Amish in the City', they are living in an ultra-modern house in the Hollywood Hills, which they share with people including a nightclub promoter, an aspiring musician, a swimming instructor and a woman described simply as a "party girl".

During the show, they will work with the mentally disabled, take a helicopter trip to a resort island and walk the red carpet at a Hollywood movie premiere.

UPN has already hit back at criticism by saying that the participants were being treated with respect.

In a statement, Dawn Ostroff, president of UPN Entertainment, said: "Foremost in our minds, as we went forward, was to treat with the highest respect the young Amish people, who were entering a world they had never before experienced."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content