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Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand since picking up the business.

The print ads aim to bring to life lastminute.com’s brand promise of making the unattainable attainable.

They will break on 30 March with a coverwrap of Metro. Additionally, outdoor advertising will appear in London train stations from April.

Lastminute.com’s owned channels, Facebook and Twitter, will also be used to tap in to customers’ spontaneity while out and about.