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"I've had my face slapped on every continent... including Antarctica." In a sea of sofa, kitchen, diet and Christmas sale ads, Lastminute.com's "a life and a half" stands out, with its intriguing star -- a one-armed man who has travelled the world. The ad is part of a wider campaign challenging people to "live every last minute" that also includes a book called "lastminute living, highlighting the six rules to help people live smarter lives, as well as a . An internet version features the man claiming to have smoked joints with "Bob Marley, the Prime Minister and two US presidents".