��������pk10

Lastminute.com, the travel website, is aiming to capture a bit of the buzz surrounding Valentine’s Day with an innuendo-laden online film. Adam & Eve/DDB created the spot, which features suggestive images of statues, monuments and food, and is set to a classical score. The ad was released on YouTube on 9 February and will be supported by press and direct work. Twitter activity includes the hashtag #LustMinute. The film was written by Frances Leach, art directed by Christopher Bowsher and directed by Robert Smith through A&E/DDB’s in-house production arm, Cain & Abel. Media is handled by Manning Gottlieb OMD.