The campaign ties in with the Hot Beach summer activity, and will see a Lastminute-branded bus touring Birmingham, Liverpool and Manchester during July. Every day, a Toni & Guy stylist will board the bus and offer free consultations for beach hairstyles, under the banner "Hot Hair for Hot Beaches".
An in-store campaign begins next week and will see Lastminute.com postcards distributed throughout Toni & Guy 250 salons. Customers will be given the chance to win one of five summer holidays.
There will be further promotion in London, with customers who spend more than 拢100 on a haircut being given a free pair of hot pink, Lastminute-branded flip flops.
Emma Seward, head of partnerships and promotions for Lastminute.com, said: "When planning the summer campaign 'Hot Beaches for Every Body', we recognised that holidays were a regular topic of conversation between hair stylists and their customers.
"This promotion with Toni & Guy is a great opportunity to work the range and value of Lastminute.com offers into that conversation, while rewarding both customers and staff with relevant summer holiday prizes."
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