The new interface includes a continuous stream of artist images and music videos, providing listeners with more reason to view the player and ads, in a move away from a mainly audio experience.
Last.fm said the new player provides advertisers and sponsors with unique visual branding opportunities to reach Last.fm's audience in a more immersive manner than that of audio advertising.
Previously the player was static, offering the listene with little reason to look at the site once the music was playing.
Users are also now able to create multi-genre stations by mixing music tags, such as 80s and soundtrack, to fine-tune their music channel. Launched in 2002, CBS-owned Last.fm now attracts 30 million monthly users.
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