Lancome takes test campaign to Freeserve's icircle.com

LONDON - L'Oreal is running a test campaign for a new Lancome product on icircle.com, Freeserve's women's portal.

The campaign will run for one month as part of the launch of Lancome's Resolution anti-ageing treatment.

Dave McCall, advertising sales director at Freeserve, explained: "Lancome is looking to target a range of women aged 35 to 45.

"We are looking to encourage users to click through for information and print off a voucher from the site in order to obtain a product sample."

Last week, Freeserve revealed it had signed a £250,000 advertising deal with the online dating service DatingDirect.com, which will see the dating service sponsor .

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

by Emily Booth, recommends

Icircle

Read more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content