DatingDirect.com banners will appear on , the Freeserve women's channel, and , while the sponsorship will appear across icircle.com channels such as Fun & Games, Horoscopes and Sex & Love.
Icircle's parenting and women's channels users are between 73% and 94% female, aged between 31 and 39, which DatingDirect.com says is the perfect demographic match for its core target audience.
The deal was brokered by Estelle Wiltshire, client sales manager at Freeserve.
Darren Richards, CEO and co-founder of DatingDirect.com, said: "DatingDirect.com had a great response to last year's advertising and sponsorship with Freeserve. Although it was a much smaller campaign, the results were so visible we decided to invest with much more force in 2003."
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