The 鈥淐asino Freeplay鈥 campaign gives new customers the chance to play their favourite casino game online every day for free until 28 November, with more than 1,500 prizes to win. The prizes range from Amazon and Hilton hotel gift vouchers through to a new Mini or a trip to Las Vegas - with the top prize being a new BMW Z4.
The campaign will see a burst of activity running between November 19鈥28, with over 55 million impressions across banners, buttons and skyscrapers. The campaign was planned and bought by Ladbrokescasino鈥檚 lead online agency, Unique Digital.
Keith Oliver, marketing director of Ladbrokes eGaming, said: 鈥淚t's an amazing customer offer and should definitely cause a stir in the online casino market. It gives anyone new to Ladbrokescasino a great opportunity to play for a week for free and win some once-in-a-lifetime prizes. If you鈥檙e remotely intrigued about gambling online then it鈥檚 a no-brainer.鈥
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