Labour attacks Tories online with spoof Cameron webchat

LONDON - The Labour Party has created a spoof webchat between David Cameron and members of his shadow cabinet to mock the Conservatives' approach to the current global economic downturn.

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The , which was devised and designed by the Labour Party's new media agency Tangent One, plays out an instant messaging conversation between leader of the opposition and frontbenchers George Osborne, Oliver Letwin and William Hague.

Cameron opens the meeting writing "Hi all. this is our 1st online shadow cabinet meeting -- the PR guys say its a gr8 way to show we r totally modern. Anyway, we need a plan on this economy stuff."

During the conversation, the Tories discuss ways in which to deal with the economic downturn.

They fail to suggest any valid solution and end up agreeing to blame everything on Gordon Brown.

The conversation dialogue was drafted by the Labour Party.

At the bottom of the website, the Labour Party goes on to slate Cameron and his "schoolboy errors".

The site has been designed to be linked to websites and Facebook profiles.

Greg Jackson, chief executive of Tangent One, said: "It's great to work with the Labour Party because they are so open to using the web creatively to communicate their messages.

"They realise that people increasingly live their lives online, and this is a highly effective way to communicate with an audience they might have struggled to target in the past.

"While these campaigns are beginning to make a real splash in the world of online politics, we're really only scratching the surface of bringing mass participation politics online and we're tremendously excited about the opportunities to be realised in the very near future."

This spoof follows another that ran on Labour's website in November 2008, which featured the imagined policy ramblings of Cameron in his schoolboy exercise book.