Woolford, who is currently executive vice-president and managing director of Zentropy Los Angeles, will report directly to Pamela Maphis Larrick, CEO of MRM Partners Worldwide, the relationship marketing agency network of McCann-Erickson WorldGroup and part of the Interpublic Group of Companies.
Woolford has built Zentropy Los Angeles into one of the most successful internet operations in the US and has managed to grow the office more than 50% in the past two years, while delivering solid profits despite the devastated internet services market.
As well as LA, Zentropy has offices in Frankfurt, Paris, Madrid, London, New York, Minneapolis and Sydney, and a further 22 additional offices in Europe, Asia/Pacific and Latin America.
According to Woolford: "Anybody with a PC can build a website and lots of agencies can translate offline ads online. However, what we do better than anyone else is first understand the internet -- how people use it and what it can do for a business -- then create online experiences that deliver on both fronts, for an experience that both the user and the business find valuable. Our strategic advantage is a rare coupling of an in-depth knowledge of online consumer behaviour and years of experience developing leading-edge technology."
In 2002, Zentropy Los Angeles' new business-wins included new accounts and assignments from General Motors, Microsoft, Park Place Entertainment, Route One, CitationShares, Earl Jean and other online marketers. In addition, new international and domestic Zentropy assignments include H&R Block, Nestle, Betty Crocker, Maybelline, Best Buy, Xbox, Thomas Cook, Johnson & Johnson and Coca-Cola.
Woolford joined Zentropy in April 2000 as managing director of the Los Angeles office. He is a member of the MRM Partners Worldwide management board and has more than 25 years of sales and marketing experience on both the agency and client side of the business.
Before joining Zentropy, Woolford lived in Stuttgart, Germany where he worked for Porsche AG as the regional sales director/North America. His agency experience includes management positions with DDB NY, Ally & Gargano NY, Rubin Postaer & Associates LA, and Asher & Partners LA.
Larrick said: "Steve is relentless in successfully advancing our clients' business and building relationships. His prowess and passion will lead us and our clients to undisputed pre-eminence in the digital marketing realm."
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