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Alan McCulloch, former managing director of digital agency i-level,

has been appointed client services director at interactive

communications agency Zentropy Partners. McCulloch, who is also chairman

of the digital marketing working group at the IAB, will be responsible

for expanding the media planning and buying functions at Zentropy

Partners. He will also oversee the delivery of work to clients such as

Microsoft and Unilever. "I intend to use my experience in both digital

and traditional agencies to ensure that we will deliver a quality

service to all our clients across a broad spectrum of technology and

media. I want to help Zentropy Partners work with the top brands in the

world, and add new services to keep one step ahead of the game."