The brand is offering 20 trips to go South Africa, 1000 Come Dine with Me books and 1000 cases of Kumala wine.
To enter the instant win competition consumers need to go online and enter a unique code on the bottle’s neck collar.
In December last year Kumala and publisher Transworld teamed up for an in-store promotion to drive sales of the new Joanna Trollope novel.
Point of sale stands for the novel, ‘Friday Nights’, aimed to drive consumers online for the chance to win a case of Kumala Wine. The promotion appeared in Sainsbury's stores nationwide from the end of December to the end of March.
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