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Consumers who collect four tokens can send off for a free 75cl bottle of Kumala wine and a Wine and Dine Guide, which advises which wines best suit each meal.

The promotion, which is being run through Dynamo, will be launched with a direct mail campaign, providing consumers with a starter token. By sending back a response form, they will be entered into a prize-draw for the chance to win a year's supply of Kumala wine.

Promotional packs will be on the shelves during February and March.