LONDON - Publisher Transworld has teamed up with Kumala Wines for an in-store promotion to drive sales of the new Joanna Trollope novel.
Point of sale stands for the novel, ‘Friday Nights’, will drive consumers online for the chance to win a case of Kumala Wine. The promotion will appear in Sainsbury's stores nationwide from the end of December to the end of March.
Created by agency Mostra, the activity is aimed at an ABC1 female audience, similar to the wine brand’s market. Wine also ties in to the theme of the novel, which is women socialising together.
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