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Deliveroo's new brand platform focuses on the taste and quality of food over its delivery services.

It introduces a new brand line, "Food. We get it", and is the first major work from Pablo after the agency won Deliveroo’s global advertising account last year. The first spot in the campaign is a love letter to one of the most common ingredients in meals: garlic. The campaign draws inspiration from on-demand platforms, such as Spotify, Netflix and Amazon Prime, by championing the content over the delivery logistics.

It was created by Dan Watts, Freddie Powell and Oli Beale, and directed by Powell through Drool.