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A simple citrus fruit is hailed as the "samurai of taste" in Deliveroo's food-loving spot.

"The lifetime achievement for services to taste goes to…" the ad begins before showcasing the humble lemon as the cornerstone of a cavalcade of dishes, from sushi and chicken to fish and chips. It was created by Freddie Powell and Oli Beale, and directed by Freddie Powell through Drool.

Earlier this month, Deliveroo launched an ad in tribute to garlic.