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The Swedish cider brand Kopparberg has launched a campaign across TV, outdoor and digital platforms. The ads were created by 18 Feet & Rising and focus on the brewery’s mixed fruit, strawberry, and lime and pear variants. They show a wolf running through a Swedish forest until it comes to a clearing where Kopparberg bottles sit atop giant ice pillars containing frozen fruit. The heat from the sun causes the ice pillars to crack and collapse, bringing down a bottle of Kopparberg mixed fruit cider. The work was written and art directed by Alex Delaney and Behrad Taherparvar, and directed by Lars Tovik through 15 Badgers.