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Kopparberg, the Swedish cider, has launched a £4 million multichannel marketing campaign. The activity, by 18 Feet & Rising, takes its inspiration from high-end fashion photography and is set in the "Kopparberg Forest", which was filmed near Pinewood Studios. In one animated digital ad, cloudberries grow out of a model’s hair. In another film, an elderflower beard grows on a handsome hipster. The work was written and art directed by Alex Delaney and Oli O’Neill. The production company was Electric Theatre Collective.