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Swedish brand, Kopparberg Cider, has launched a campaign to increase brand reach while aiming to maintain the word-of-mouth reputation it has been grown on.

The campaign is designed to be discovered and invite consumers to go beyond the mainstream and try something different. It will run accross digital, press and cinema.

Event details will be hosted on a dedicated website, where drinkers will also be able to find content such as gig reviews and recommendations, behind-the-scenes videos as well as competitions and giveaways.