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Strategically placed pockets turn this stylish hoodie into a weapon against cancer

Plenty of ad campaigns raise awareness for good causes, but Ogilvy & Mather’s pro bono campaign is raising money, too. The agency enlisted fashion designer Peter Som to create the Sisterhoodie, a casual piece of couture with prominently misplaced pockets. Four online spots will be shared on social media by influencers like model Kate Bock, directing supporters to , where they can buy one of their own. Net proceeds benefit the National Breast Cancer Foundation — a charity that provides free mammograms to women without health insurance.