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On World Lung Cancer Day, the American Lung Association releases a screening campaign from Hill Holliday.

More than 9 million people in the U.S. are at high risk for lung cancer. A new Ad Council campaign for the American Lung Association from Hill Holliday encourages those smokers and former smokers to get screened. Released on World Lung Cancer Day, the spot features former smoker Eva Marie, who smoked more than 15,000 packs of cigarettes over 15 years.