Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over £54m in publicity for the firm, drawing from key markets in Japan, the US and Britain.
The campaign, , attracted almost 35,000 applicants from around the world and much positive press coverage.
Ben Southall, hailing from Hampshire, was named the eventual winner, beating out 16 other finalists for the six-month position.
Separately, a Tourism New Zealand campaign showing British holidaymakers' reviews of their travels in New Zealand drew over 120,000 views to its YouTube website.
Tourism New Zealand set up a roving filming unit, which travelled through 55 towns, from Catlins to Cape Reinga, to capture the reviews.
The studio was part of Tourism New Zealand's 'What do you say UK?' campaign. It allowed visitors to make a short film about their trip, which was then edited and posted on social networking sites around the web.
Tourism New Zealand said the campaign is a first in tourism marketing, enabling travellers to share their experiences through social networking.
After four months more than 1,500 video diaries were recorded and viewed by almost .
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