Mackinnon joins the integrated agency from Nike, where he worked as the digital brand director EMEA. He was involved in the development of Nike Football’s World Cup 2010 strategy as well as leading the digital campaign for the "Men vs Women Challenge" for Nike Plus.
Between 2001 and 2007, Mackinnon co-founded two digital agencies, Nowwashyourhands and Playgroup. He has won a Cannes silver Cyber Lion for work he did for the fashion design brand Ted Baker.
He will work closely with the creative partner, Paul Kitcatt, and Phil Keevill, the agency’s creative director.
Kitcatt said: "Angus joins us with a wealth of experience in designing courageous and effective digital work and I’m sure his creative flair will ignite client interest in expanding their digital horizons."
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