A convoy of eight Soul cars - dubbed by Kia the ‘Soul Train' - will travel across the UK over a three-month period. The car manufacturer will host soul music concerts at shopping centres, as it attempts the target Soul at younger and more design-influenced consumers.
Kia has performed relatively well in 2009, with new car sales only down by 7% over the first five months of the year. Last month, the motor manufacturer posted a 20% year-on-year growth in sales, according to the Society for Motor Manufacturers and Traders (SMMT).
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