The EcoDynamics badge, unveiled at this week's Frankfurt Motor Show, will appear on the most eco-friendly car within each Kia model range.
Kia has used the Frankfurt Motor Show to unveil three new hybrid models: the Forte LPI Hybrid, the Kia cee'd Hybrid and the diesel Kia Sorento Hybrid
‘To highlight these models in Europe, the usual engine size or engine type badges will be deleted from the vehicle's tailgate or boot lid and replaced by the new EcoDynamics legend,' said Soon-Nam Lee, director of overseas marketing at Kia Motors.
Kia has seen UK sales of new cars rise by 16% year-on-year, benefitting from the Government's scrappage incentive scheme.
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