KIA 'hamsters' by David & Goliath
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Advertiser
KIA -
Agency
David & Goliath LA -
Sector
Automotive -
Exposure
United States
KIA is promoting its Soul marque as "the new way to roll" in a spot featuring giant CGI hamsters.
The 60-second uses images of hamsters stuck on running wheels in a suburban town, in order to represent those people, who are trapped on the treadmill of life.
