A boy, his arms full with KFC bags, walks home through the lively streets of his home town in Brazil.
Passing boys playing with football cards in the streets, through colourful markets and at one point riding on a wheelbarrow full of watermelons, the boy's travels are seen against a brackdrop of vibrant sounds, colours, and Brazilian music.
The minute he gets home to his family and they begin to eat, the noise dies away.
"The only time Brazil is quiet is when we are eating," he says.
Brand: KFC
Agency: BBH
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