The annual summer music concert series, which this year will take place between 7 and 12 July, is in its sixth year. It will feature performances from Paloma Faith, Caro Emerald, Jools Holland and the Rhythm and Blues Orchestra, UB40 and The Specials.
For this year’s series, Generate has secured retailer John Lewis, wine producer Concha Y Toro and Celebrity Cruises as official sponsors. The sponsorship agency is currently seeking new opportunities for the event.
Andy Muggleton, managing partner of Generate, said: "We are delighted to be working with Kew The Music once again. Over the past eight years Generate has consistently delivered important revenue to the music series by securing partners such as Moet & Chandon, Diageo, Fullers, Thatchers Cider, Jaffa Fruits, Fever Tree and many more."
Adam Farrar, head of visitor programmes from Royal Botanic Gardens Kew, added: "The team at Generate have always been a pleasure to work with, delivering consistently significant commercial partner’s year upon year.
"We are excited to have them on board for yet another year and are looking forward to a successful summer of music at Kew."
Last year, agencies with a bespoke customer garden lounge featuring BBQ food, Drunken Dairy ice cream and gin cocktails.
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