The campaign breaks in magazines this month, pushing "The Roc" lifestyle -- accepting only the best the world has to offer. It shows Bacon, famous for his roles in films such as 'Footloose' and 'Mystic River', and Campbell out on the town.
In one shot in the back of a limousine Bacon is holding a drink and putting his hand to block the camera as Campbell looks on admiringly. In another, the pair are at a nightclub where Bacon runs his hand cooly through his hair as Campbell shakes her stuff.
Other celebrities to line up for the campaign are basketballer Ron Artest, and musicians Noreaga and Cam'Ron, along with Dash. The ads were shot by world-renowned photographer Mario Testino in a nightclub owned by Dash in New York City called NA, and produced by Lipman.
Dash said: "We decided to bring everybody together this time. Because it's about the whole conglomerate -- from high fashion to music, to movies and publishing, we're doing it all and feel like everybody should know that. Many brands, one mentality -- bringing something new and quality to the culture every day.
Other brands to be featured in the campaign are D.Dash Suits, Team Roc, State Property, Rachel Roy, and the RocBox MP3 player.
Victoria Beckham was the face of Rocawear until September last year, when she was replaced by Kate Moss. The star formerly known as Posh Spice had a record deal with Dash's label, Roc-A-Fella Records, but the relationship reportedly went sour her career failed to take off in the US.
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